Associate Director of SEO (Media Agency)
Reporting to: Associate VP, SEO
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.
We’re looking for a curious data lover, search engine enthusiast, and team leader to become our newest Associate Director, SEO! You will be hands on, in the weeds, leading your team to ensure that clients maintain a strong presence in audiences’ online searches!
So, tell me about the company
We are on a mission to build the biggest digital-first media agency in the world.
We hire the top talent in the industry and give them the right training, tools and culture to do the best work of their career.
As one of the world’s leading independent agencies, our agility and client-centricity allows us to win for clients.
What this job is:
Leading all workstreams for SEO execution on a subset of accounts, including team management and project management
Developing best practices to ensure product principles are adopted and followed consistently across all team work
Crafting solutions to achieve marketing and business goals utilizing SEO best practices and technology
What this job isn’t:
Boring. Every task for a client presents new opportunities to learn!
Lonely. You get to work with a global team of experts to execute new ideas!
Stagnant. There is so much room for growth here, and we regularly promote current employees in order to grow to scale!
Client Management Responsibilities:
Owns, manages, and grows client relationships through exceptional communication, account management, and SEO expertise
Accountable for all action items, as agreed upon with the client
Provide status on all SEO deliverables, roadblocks, and opportunities for assigned clients to internal and client stakeholders
Develop relationships with client SEO stakeholders and team members
Effectively manage capacity by assigning team members to projects and re-allocating assignments when necessary
Provides actionable feedback through routine collaborative sessions to team members to embolden them to develop exceptional SEO strategy
Reviews and approves client presentations, roadmaps, etc. and provides the team with strategic guidance
Identify opportunities, threats, and risks and carry out or assign actions to minimize threats and maximize opportunities in alignment with Group Account Director (GAD)
Develop relationships with senior client contacts, discussing business updates, getting feedback, etc.
Host collaborative and strategic cross-channel integration meetings for clients with omni-channel servicesLeadership Responsibilities:
Manage up to 8 direct reports and mentor indirect mentees utilizing a strengths-based coaching approach
Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
Actively participant in wider company initiatives including, but not limited to new business pitches and internal education efforts
Support, mentor, and delegate work to the account team to prepare them to lead client accounts, including communication, calls, meetings, and emails
Shares knowledge through developing, improving, and delivering internal training or via external marketing channels (such as public speaking, blog writing, etc.)
Fosters a cohesive account team culture, communicating team goals and providing constructive feedback
Growth Responsibilities:
Hold internal strategy planning sessions with Group Account Director to identify cross-channel opportunities for accounts
Work with team to provide updates on existing cross-sell opportunities
Meet with Product Lead(s) to identify new ways of working, training opportunities, and develop SOPs, templates, etc.
A team player with a passion for data analysis and search engine optimization!What particular set of skills would suit this role?
Essential Skills
Strong management, leadership, and delegation skills
Demonstrated expert of search engine optimization
Demonstrated expert with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Proven organizational, project, and time management skills
Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
Possess keen critical thinking and analytical skills
Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
Inspirational leader with demonstrated alignment to our company values
Essential Experience
Minimum of 5-years hands-on digital marketing experience, including an in-depth understanding of analytics tools for SEO, implementation and performance analysis
Minimum of 2-years management experience
Previous experience with industry standard SEO tools such as: Screaming Frog, DeepCrawl, Moz, Ahrefs, SEMRush, Majestic, STAT, and BrightEdge
Proven track record of success meeting client KPI’s
Desirable Experience
Previous agency experience
Previous experience participating in prospect pitches
Preference for management experience within an agency setting or marketing department
How will I know I’m doing it right?
You will be evaluated based on how you live our four core values every day in addition to your work in SEO data analysis, idea-sharing, and client satisfaction!