*Must be located in NYC Metro Area and be willing to work hybrid work schedule*

**This position is not eligible for visa sponsorship**

Job Title: Director of SEO

Classification: Full Time

Team: Client Delivery

Reports to: AVP of SEO

Location: New York City (hybrid – midtown Manhattan)

Overview

Our client is a leading digital marketing agency with offices in North America, LATAM, Europe, and APAC. This global agency delivers profitable and sustained business impact via media campaigns underpinned by data and tech (including a proprietary tech stack) to drive profit for clients today and in the future. They are currently seeking a high caliber Director of SEO to work on one of the leading global brands in the toy category. Qualified candidates will have tangible past experience working on retail/e-commerce accounts.

Role Requirements

• Somebody who can lead a team, manage workflows across multiple stakeholders
• Strong project management skills (Monday.com)
• Foundational knowledge of Retail SEO (Amazon, Wal-Mart, Target) and Web SEO
• Strong communicator and delegator
• Great planner with exceptional prioritization skills
• Ability to accurately report on progress and results
• Data-driven, strategic thinker who is always looking for current opportunities and areas of improvement within the program

Priorities for Ongoing Scope

• Determining Future Steps
• Evaluate the current agency’s contributions.
• Financial considerations and bandwidth constraints.
• Establishing a prioritized timeline.

Keyword Research (KWR) and Product Copy

• KWR and product copy improvement.
• Enhanced tracking alignment.
• Working within a range of 441 products for 2024.
• Trans-creation budget within creative team for 38 languages.
• Exploring process shifts while respecting budget constraints.

Portfolio Strategy

• Assessing keyword distribution across the product portfolio.
• Transitioning from in-year to long-term perspectives.
• Planning for product retirement and succession strategies.

Trans-creation

• Future Incorporation:
• Current focus on straight translations.
• Initial budget from creative team; potential future transition.
• Scalable scope for future integration.

Market Audit

• Potential for new budget allocation.
• Seeking fresh perspectives on market dynamics.
• Agency performance in this area noted positively.

Framework / Handbook

• Comprehensive guidelines review and development.
• Integration into existing workflow.
• Collaboration with other agencies and internal teams.

Dashboards

• New budget required.
• Emphasis on scalability and maintenance.
• Considerations for data ownership and access.

Global Campaign Guidance

• Providing regional execution support.
• Playbook development for campaign alignment.
• Potential inclusion in future budget discussions.

Monthly B2B Trends Reporting

• Valuable insights for global dissemination.
• Interest expressed in ongoing collaboration.

Tech Stack Exploration

• Assessing additional agency tools and capabilities.
• Flexibility and adaptability emphasized.

Ad Hoc Projects and Flexibility

• Need for scope flexibility and adaptability.
• Front-end work required for repeatability and scalability.

YouTube Optimization

• Underserved area for client.
• Framework development for future consideration.

Content Optimization

• Addressing awareness and discoverability gaps.
• Unified strategy needed across departments.
• Consideration for leveraging external creators.

Data Utilization

• Leveraging review data for KWR and copywriting.
• Utilizing data points for insights and improvements.

We are culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That’s why the culture we cultivate is a culture of winning together.

We are an equal opportunity employer with a commitment to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status, or veteran status.