Job Title: Senior SEO Strategist

Classification: Full-time

Work Structure: Hybrid in midtown Manhattan, NYC
Team: Client Services
Reporting to: Associate VP, SEO
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and
non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any
work authorizations for this role.What’s the role?
We’re looking for a Senior SEO Strategist to be working with your team to ensure that clients
maintain a strong presence in audiences’ online searches!

So, tell me about the company
We are on a mission to build the biggest digital-first media agency in the world.
We hire the top talent in the industry and give them the right training, tools and culture to do the
best work of their career.
As one of the world’s leading independent agencies, our agility and client-centricity allows us to
win for clients.

What this job is:
● Varied: No two days are exactly alike!
● Data-driven: You will perform data analysis and make recommendations from that
numeric evidence!
● FUN! We foster an environment where geeking out, laughing, and sharing
knowledge are the name of the game

What this job isn’t:
● Boring. Every task for a client presents new opportunities to learn!
● Stagnant. There is so much room for growth here, and we regularly promote
current employees in order to grow to scale!Give me a breakdown of what a Sr. SEO Strategist does:

Client Management Responsibilities:
● Client Lead on 2-5 accounts, and effective leader on multi-channel accounts at the
operational level

● Lead client meetings to understand a client’s ever-evolving goals, resources, and

capabilities.
● Recommend and execute SEO strategies aligned with the client’s big picture needs and
capabilities, such as prioritizing recommendations that take into consideration a client’s
ability to execute them
● Conduct SEO audits and data analysis with team to advise roadmapping process
● Lead team to effectively see through SEO action items
● Proactively address client performance and/or relationship issues directly with the
client, while keeping Group Account Director (GAD) apprised of issues and solutions
● Communicate project vision to client stakeholders at any level of seniority, and capable
of finding a plausible response to any client challenge for themselves or in support of
their colleagues
● Strong project management (external/internal): can be well trusted to follow scope,
manage requests, prioritize projects, ensure QA of work, meet deadlines, etc.
● Accountable for client meeting success, and leads meeting preparation for team
● Provides strategic guidance to team members
● Prioritize and respond to client emails/calls in a timely manner
● Measured on client retention, growth, and client satisfaction for clients under
managementLeadership Responsibilities:
● Manage up to 3 direct reports and mentor indirect mentees utilizing a strengths-based
coaching approach
● Models strong leadership including alignment to company priorities and philosophies,
effective stress and emotion self-management, as well as a positive and patient
demeanor with the team
● Support, mentor, and delegate work to the account team to prepare them to lead client
accounts, including communication, calls, meetings, and emails.
● Shares knowledge through developing, improving, and delivering internal training or via
external marketing channels (such as public speaking, blog writing, et cetera)
● Cultivates an atmosphere that embraces diversity and inclusion within the team and
agency
● Actively participate in wider company initiatives including, but not limited to new
business pitches and internal marketing efforts

Cross/Up-Sell Responsibilities:
● Be a source of knowledge and advice when it comes to what services BL can provide,
cross selling opportunities, wider industry knowledge, case studies, best practice
updates etc. and proactively make suggestions

● Participate in internal strategy planning sessions with account team and align strategy

across marketing channels

What we really want:
● A team player with a passion for data analysis and search engine optimization!
What particular set of skills would suit this role?

Essential Skills
● Demonstrated applied knowledge of search engine optimization
● Proven organizational, project, and time management skills
● Excellent communication and presentation skills, both written and verbally, with the
ability to provide actionable insights for all levels of an organization
● Possess keen critical thinking and analytical skills
● Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or
Google Sheets
● Demonstrate alignment to our company values

Essential Experience
● Minimum of 3-years hands-on experience managing SEO campaigns for a variety of
clients with monthly management fees greater than ten-thousand dollars a month
● Minimum of 1-year client-facing experience
● Experience with creating client strategy, communication, management, and proactive
account performance troubleshooting
● Previous experience with industry standard SEO tools such as: Screaming Frog,
DeepCrawl, Moz, Ahrefs, SEMRush, Majestic, STAT, and BrightEdge

Desirable Experience
● Previous agency experience
● Previous PPC or digital marketing experience
● Previous people management experience

How will I know I’m doing it right?
You will be evaluated based on how you live our four core values every day in addition to your
work in SEO data analysis, idea-sharing, and client satisfaction!

We are an equal opportunity employer with a commitment to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status, or veteran status.